Texas musician and momanger Brandi Nicole can really sing. She’s a creative songwriter too, and she accompanies herself on the guitar like a champ. (She writes “love songs but also life songs,” according to her bio.) But what Brandi Nicole is best known for, at least so far, is her most famous creation — not a song, but a daughter named Haley Morales. Haley is a YouTube sensation, of course. Haley’s fame — she’s a YouTube makeup guru — has grown so large that Brandi is compelled to answer the question she gets asked the most right in her own YouTube profile, where it states “Yes, I’m Haley Morales’s Mom and Manager.” Brandi is doing good work at those two difficult jobs if Haley’s rise is the metric, and she’s proud of it. In the share below mom Brandi talks about how Haley is about to hit 2 million views on a video for the first time, and is thisclose to 800,000 followers. (Which she has since surpassed.)
https://www.instagram.com/p/BuO94bknBbJ/?
You know what that means, according to Brandi? They’re going out for dinner and Brandi may just leave her own wallet behind. Or in her words: “Looks like we’re eating out tonight! (Haley, αre you paying?) lol.” But Haley’s popularity is no laughing matter. (It often comes with severe scrutiny and some mean reactions, too. She addresses some of the tough stuff in the video below.)
But the 15-year-old social media influencer, who burst to fame showing people how to achieve the Maggie Lindemann look, works in one of the most lucrative sectors of influence — as cosmetics companies constantly battle to win loyal lifelong customers through authentic interactions online. Mom Brandi may be making daughter Haley pay for dinner, but she can afford it no doubt.
