That GAP Logo Remix ad that seems to come on every time the Olympics take a break? Well it may not be sending customers flooding into GAPs across the nation, but it does check a bunch of demographic boxes. ‘Hold Me Now’ was a massive hit in 1983 for Thompson Twins (there were three band members, who looked nothing alike BTW*). The original video (see below) for ‘Hold Me Now’, which hit in the prime of the early MTV era, has been viewed more than 20 million times. The song in the ad is a remix — fittingly — of the song featuring SZA and Metro Boomin, who tags the cut at the start with his “If Metro don’t like you…” signature.
In addition to SZA and Metro Boomin the dance crew on the commercial — all rocking the GAP remixes — include Awkwafina, Sabrina Claudio, Bria Vinaite, Connor Franta, Maya Jama and Miles Heizer. Note: SZA was one of the artists featured on President Obama’s 2017 playlist. On YouTube, the GAP Logo Remix ad has been viewed fewer than 300K times so far — pretty good for a 60-second ad spot but no match yet for the original, which peaked at #3 on the Billboard charts when it first came out.
*The band’s name came from the detectives Thompson and Thomson in The Adventures of Tintin.
