You don’t need to wait for a nuclear disaster to hit before eating freeze-dried chicken in the basement. Shelf Reliance, LLC. of aptly named American Fork, Utah will deliver cans of it’s THRIVE “emergency food” to your doorstep to help “reduce anxiety and panic should you find yourself in a disaster situation.” And they’ll even ship shelving units to hold all 378 cans of the 4-Person 1-Year package (30,144 total servings for $4,500). Each can comes wrapped in a colorful label depicting the food inside (when re-dehydrated) so you won’t mistake them for paint. (Side note: for heartfelt comedy and a good lesson in nuclear disaster survival, see the movie “Blast from the Past” with Christopher Walken, Sissy Spacek and Brendan Fraser. Seriously, you’ll like it.)
5 percent of all THRIVE profits goes to their founding charity, THRIVING Nations, which provides agricultural education, training and support to increase crop yields for thousands of village families in Ecuador, Cambodia, Dominican Republic, Mexico, and Colombia. One hopes, these families are not complimentary recipients of Shelf Reliance’s top US seller – the “Don’t Die Out There” deck of cards.