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Kids and Caffeine

by Mary Fichter in Culture | January 17, 2012

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Americans love coffee (90% consume caffeine every day, 71% from coffee) and their kids love to color (plausibly 100%). The Blue Bottle Coffee Company in Oakland, CA is now satisfying the cravings of both demographics by publishing a coloring book about coffee. Illustrated by in-house artist, Michelle Ott, it’s an alphabet of coffee references, not all familiar to adults let alone kids, e.g., R is for Rosetta (that delicate, ornamental design frequently found atop lattes), and Z is for Zarf (a holder for handless coffee cups of demitasse size, usually for Turkish coffee).

There are no subliminal messages here to coax kids to drink coffee, which is nice. (76% of American kids they get their daily fix from sodas anyway.) Plan to break the crayons out in March – alert Americans know that’s National Caffeine Awareness Month.

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