On or off social media as her prerogative dictates, superstar Selena Gomez knows when a product is dropping — and when she’s got to give the merch and her fans the full-on (and plain full) lip service, so to speak.
Gomez hit TikTok with her hottest up-close video yet to promote her RareBeauty Soft Pinch Tinted Lip Oil — “an innovative lip jelly that transforms into a lightweight oil giving your lips the perfect pinch of color and shine.” (The product becomes available at 3/29.)
@selenagomez Really excited for you to try my new @RareBeauty Soft Pinch Tinted Lip Oil. It’s not your traditional lip oil – it’s an innovative lip jelly that transforms into a lightweight oil giving your lips the perfect pinch of color and shine. Available 3/30 at 12AM PT or shop it early only on the @Sephora app on 3/29 at 12AM PT.
♬ Dance Again – Selena Gomez
It may or may not be perfect for everyone, but that “perfect pinch” does seem to accurately describe what happens to Gomez’s lips as she joyfully transforms them in the intimate video above.
Fellow pop superstar Zayn Malik packed a heart onto this post as soon as it went up. Well, fake Zayn Malik did anyway — the heart emoji came from a big TikTok Malik fan account. Still, a lot of people were happily fooled. “I really thought it was Zayn for a minute,” wrote one fan, while another said “my heart skipped a beat.”
Thirty people commented on the comment, in case you want to understand TikTok’s engagement success. Wonder if anybody in Congress checked out the post.
