Kim Kardashian West has no doubt one of the most famous faces on earth, but she doesn’t need her face to sell her SKIMS solutionwear. KKW understands that there is only so much of her to go around, so in her latest video post, she’s saving her face and totally focusing on her body — her midsection to be specific. (It seems Kim, who knows from marketing, knows she should save her face for her cosmetics products.)
The result is a mostly headless video – some of her face is visible early, but then gets cropped out — with camera close-ups of Kim’s snatched waist in her famous SKIMS waist trainer.
Kim is heading to the gym, she says, showing and saying how she “always have my waist trainer under my outfit.” Kim’s selfie gets close-up and aims directly at her famous hips and waist — if there is a body better known for its hourglass shape, we haven’t heard about it.
She reveals that that the waist trainer is perfect because it’s flexible and “breathable and stretchy so it doesn’t really suffocate you.” (What a relief!) This was Kim’s key, she says, to feeling snatched, especially “after I had my babies,” the reality star admits.
The snatching obviously works with the cosmetics, too.