Precise Graphix is a company in Emmaus, Pennsylvania that specializes in custom interior design, fabrication and installation. They help stores produce shopping environments that are visually appealing, customer-friendly and fully functional. Precise Graphix produces solid work for their clients and makes millions, but they’re losing money at an alarming rate. One reason is because the company is run by two brothers — one of whom probably isn’t right for the job. Another reason is because the company is using old technology.
When the star of The Profit, investor Marcus Lemonis, comes to visit he chuckles when someone gives him the numbers on a floppy disk. “Wait a minute, people still do business on floppy disk?” The Profit airs Tuesdays at 10pm on CNBC.
