Paula ScherHaving lived in New York for over 20 years, I’m always blown away when I look at the Carmel car service logo. It’s one of the weirdest logos out there, and I used to hate it.
By now I’ve gotten used to it, and I kind of love it. If I would re-design it, I would only tweak it a tiny bit, fix the letters a bit and some of the shapes, that’s it.
Hjalti Karlsson is Partner at karlssonwilker inc., a design studio founded in 2000. Clients include MTV, Wolf-Gordon, Time Magazine, Vitra, Puma, MINI, Guggenheim, and MoMA.
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