The one thing I wish I had designed is the McMuffin wrapper. McDonald’s has thrashed our country’s nutrition and food systems, yet I can’t help but admire that yellow paper with orange, blue and rust colored ink.
One McMuffin wrapper identifies four different types of breakfast sandwich: Egg McMuffin, Sausage McMuffin, Sausage Egg White McMuffin, and Egg White Delight McMuffin. No pen is needed. The prep cook simply places the McMuffin on its appropriate circle and folds. No utensils or flatware are required for eating either. The McMuffin wrapper does it all.
Jennifer Kinon is a founding partner of The Original Champions of Design (OCD). She is also a faculty member of the School of Visual Arts MFA Design Program and serves as the president of AIGA/NY.