A couple years ago, while lollygagging midday around SoHo with a friend, I suddenly looked up at the corner of Broadway and Howard and saw a gigantic scribble on the side of a building. Maybe it was the hot July sun, maybe it was the two bottles of red wine we’d had—but dammit, I fell in love. That scribble was a gesture of life’s collective confusion; abstraction packaged as some sort of commercial entity. It represented a condensed city, the confusion and beauty of life, the process of living the question.
I had so many questions—and it wasn’t just the wine speaking! OK, wait, an establishment would approve a massive scribble on a side of an NYC building? Someone can actually get away with something so goofy, so bold and simple, so abstract in such a public domain? Later I learned that the massive scribble was drawn by Los Angeles artist Karl Haendel. The nonprofit Art Production Fund, which presents art around New York, hired him to do this project for a very nice fee. Since that afternoon, I made it my goal to do similar work that touches people the same way this piece touched me.
Timothy Goodman is a graphic designer, illustrator and art director working in New York City. He runs his own studio, working for clients such as the New York Public Library, Suntrust Bank and The New York Times.