In Germany you can buy the weather. Heatwaves, cold fronts, rainstorms, sun-dappled spring mornings, all for sale. But caveat emptor, as BMW, the makers of the “ultimate driving machine” now know. The company purchased the naming rights for the latest European cold front, calling it Cooper, in order to advertise its Mini Cooper brand and emphasize its hardy, all-weather attributes.
A press release out today says that BMW doesn’t really want a part of “Cooper” anymore. Now that it’s killed hundreds.