Former President Donald Trump is again talking about how there is not enough water coming out of new showers in new homes — a situation that rankles him especially, he says, because of his “gorgeous head of hair.”
The pedestrian talking point — one of a litany of Trump complaints about how America is no longer great — is part of Trump’s strategy to foment resentment and anger among his constituents.
Trump wants American citizens to be angry about being deprived of splashier showers by fussy leftists unaccountably focused on a sustainable planet. (The practical matter of more affordable water bills — one of the goals of the controlled output — is not part of his equation.)
But it’s not just shower heads Trump has in his sites here. In the video below, Trump takes aim at another target too, knocking the American corporate giant Proctor & Gamble, calling out the company for essentially ripping off its customers.
Trump rants that during showers he has in his hair “beautiful nice wonderful suds… Proctor & Gamble, all that crap that they sell they say is good, probably cost them about two cents and they sell it for ten dollars.”
Trump: When you go into these new homes with showers, the water drips down slowly. You have suds.. beautiful nice wonderful suds. A lot of money. Proctor and Gamble. All that crap that they sell. It takes you 10 minutes to wash your hair pic.twitter.com/2ex0FZsDxr
— Acyn (@Acyn) August 6, 2023
It’s not unusual for Trump to hit secondary targets with scattershot when he gets going on a rant, but Procter & Gamble — the #1 American consumer goods company in the world — is a highly unusual target.
Trump has allies closely aligned with the iconic 180-year-old American company headquartered in Cincinnati, Ohio, which also happens to be one of the most volatile of election swing states. P&G has more than 100,000 employees worldwide, with a significant percentage based in the U.S.
[NOTE: P&G produces such popular consumer brands as Always, Braun, Crest, Fusion, Gillette, Head & Shoulders, Mach3, Olay, Oral-B, Pantene, Bounty, Charmin, Dawn, Downy, Gain, Pampers and Tide, among many others.]
In 2020, Procter & Gamble Co. board member Nelson Peltz held a $10 million fundraiser for then President Trump at his Palm Beach mansion.
One reason for Trump’s jab at P&G could be that the company does publicly tout its corporate diversity goals — and such goals have become acute targets of the MAGA movement. But on the stump that is more of a Ron DeSantis complaint than a Trump complaint. Trump just implies the company is charging too much, that it’s scamming its customers.