Reality TV star Kristin Cavallari is known for starring on shows including MTV’s Laguna Beach: The Real Orange County (2004), its spin-off show The Hills (2009-2010), and E!’s Very Cavallari (2018-2020) with her then-husband NFL quarterback Jay Cutler. The power couple divorced in 2021.
Before the premiere of Very Cavallari, the California native launched her own line of shoes, jewelry, and clothing called Uncommon James in 2017. Cavallari has since expanded the brand to include home goods and beauty products. She often models the goods herself, as seen below in a black rope choker and white mesh bralette.
Cavallari’s fans and famous friends are going wild over the photos including her former The Hills co-star Heidi Montag who replied: “I love this!” with a fire and an applauding emoji.
Her BFF hairstylist Justin Anderson replied: “born and raised in the choker bro.” Another fan chimed in: “Omg the black choker!! I love it and you look so beautiful! I think it’s time for a Real Laguna Beach marathon.”
When she shared the video ad above, Cavallari said her new Uncommon James collection was inspired by the early 2000s era, “so I knew I had to call up some old friends to make this come to life. We’re going back to Laguna Beach, baby.” Fans say the marketing campaign is “GENIUS.”