On Season 13 of America’s Got Talent, don’t be surprised if you hear host Tyra Banks refer to her boss Simon Cowell as “Zaddy.” In promoting the show on social media, she has repeatedly referred to Cowell as Zaddy. Like the time she caught him “reading” her new book Perfect Is Boring. (It’s a fun setup where Cowell pretends the book is all about him.) Or when she was caught sharing secrets with “fierce zaddy” Simon Cowell before the season premiere.
Sharing secrets with fierce zaddy @simoncowell about the @AGT season premiere on May 29! pic.twitter.com/4QmhQNltkf
— Tyra Banks (@tyrabanks) May 21, 2018
Ok y’all, @SimonCowell is NOT mentioned in #PerfectIsBoring, but look at that Zaddy!
Have you read my book yet? Get it in time for the America’s Got Talent premiere May 29! ??? #AGT
— Tyra Banks (@tyrabanks) May 23, 2018
Zaddy is used on social media to describe an attractive guy who’s fashionable. Some say former One Direction boy band member Zayn Malik was behind the coinage. (See fans referring to Zayn as Zaddy below.) Note: “Zaddy” is the title of a 2016 Ty Dolla $ign song (warning: explicit lyrics). It’s about a woman who calls the singer Zaddy and wants him to buy her expensive things. In exchange he gets to sleep with her whenever/however he likes. America’s Got Talent airs Tuesdays at 8pm on NBC.
Zaddy looking like a baby on fathers day pic.twitter.com/2uVoqUnzEW
— ZAYN Is God MALIK (@zayntheist) June 18, 2017