On the Wahlburgers episode ‘Donnie Draper,’ Blue Bloods actor Donnie Wahlberg suggests that his brother, chef Paul Wahlberg, meet with an ad agency in Chicago. Donnie thinks it’s time to consider launching a print ad campaign to promote the family’s chain of restaurants, Wahlburgers.
Donnie gets a couple of “licks in.” One of the funnier print ad ideas proposed features a shirtless, pasty Paul flexing a muscle with one arm, and holding a burger with his other hand. The tagline is: “It takes beef to know beef.” Wahlburgers airs Wednesdays at 10pm on A&E.