Chief content strategist at the world’s largest PR agency, Edelman, Steve Rubel is a consummate storyteller. A former lonewolf blogger (at his influential Micro Persuasion), Rubel now shapes stories for clients like Pepsi, Microsoft and HP, fully cognizant that social media triggers are often the difference between success and silence. There’s a big difference, Rubel knows, between info that’s crafted to find you (BuzzFeed, Mashable) and news you seek out (New York Times, Financial Times via Flipboard and Pulse). He labels it a “Continental Content Divide.” That’s notoriously tough to cross. Edelman clients pay big bucks to work with Rubel, whose skill set allows him to straddle the mountain. He cultivates compelling stories across various media – from the proper Pulitzer-prize winning New York Times to some of the more irreverent channels at YouTube.
Rubel also puts his media know-how to use on a good samaritan level. He sits on the Media Advisory Committee of AmeriCares – the nonprofit disaster relief and humanitarian aid organization.