Sarah Hofstetter, star of social. She’s the President of 360i, the digital ad agency that turned the Super Bowl blackout into an Oreo moment. She had a team of 15 creatives watching the game, ready to respond in 10 minutes or less to anything that went down (or, ahem, out). The Oreo tweet You can still dunk in the dark was a viral sensation. (36% of Super Bowl viewers consulted a second screen.)
When she’s not schmoozing celebs like Whoopi Goldberg on Facebook, Hofstetter’s on FourSquare unlocking “Schmear” badges and ousting mayors of Red Frog Beach – and if you don’t know what that means, you should hire her. After all, she’s bright even when you’re in the dark.
