Even with Roger Federer on the grounds at the All-England Club, Nike has no more stylish representative in whites than No. 1 seed Serena Williams. Sure Federer sometimes has Vogue editrix Anna Wintour in his fashionable box, but Serena actually gets down with the designers at Nike: her ensembles are co-creations. And this year’s Wimbledon dress, which she says she’s “kinda in love with” is the most athletic and graceful-looking outfit at Wimbledon this year. Coco Chanel, who first put women into chic comfortable clothes they could get to work in, would be proud of Serena’s fashion sense and sensibility.
On the other side of Nike’s closet hangs the controversial Premier Slam dress that lots of Nike’s slightly lesser lights are wearing this year. Seen as less ideally functional, the choice of Genie Bouchard and others lends a lingerie feel to the stately Wimbledon proceedings. Williams with her streamlined, form-fitting, functional and elegant dress avoids the Premier Slam dress drama while flying the Nike banner high and well. Of course she would look marvelous in the Premier Slam too, but maybe she knows too much about how to win a Slam (or 21 of them) to sacrifice even an ounce of function for sexy style. Winning, Serena Williams knows, is the sexiest thing.
[Serena Williams, also with Nike, going a different way]:
Kinda in love with my wimbledon dress @nikecourt #audemarspiguet #nikecourt
A photo posted by Serena Williams (@serenawilliams) on
Short & sweet ? @nikecourt #stealtheshow
A photo posted by Genie Bouchard (@geniebouchard) on
