Squarespace knows that in the future everybody will have an Internet domain — it’ll be as important as having a terrestrial address. But for now it’s still the ambitious who have more than just a Facebook page or Snapchat account — who have their own domain. On Super Bowl Sunday, we’ll meet two of those ambitious go-getters, wannabe broadcasters Lee and Morris. You’ll recognize them as they dynamic comedy duo Key & Peele.
Lee and Morris set up their own super cool Squarespace site so they can talk Super Bowl during the big game. Problem is, like many ambitious would-be conquerors, they missed a crucial detail: they’ve got no broadcast rights. They can’t talk about the game at all. Squarespace will stream Key & Peele — sorry Lee and Martin — improvising an entire Super Bowl show that never touches on the action. It’ll be a masterclass in improv and absurdity. And it’ll take Squarespace’s Super Bowl commercial spot off air and online into an hours-long spot. This is the way advertising works now. Thank goodness.
