Sex and the City actress and fashion icon Sarah Jessica Parker is the new face of Jordache jeans, the denim company that was super popular in the 1970s and 80s. The 2015 ad campaign featuring SJP launched this week in Women’s Wear Daily. The new Jordache women’s line will be sold exclusively at Walmart. A pricier, vintage-inspired line called The Jordache Look will be available only on the company’s website.
The big question is, is Real Housewives of New York‘s Carole Radziwill jealous? She was a Jordache model back in the day. Radziwill brought up her old modeling days recently on RHONY. When she mentioned it to a 24-year-old model, he said he never heard of Jordache. “Maybe you’re not pronouncing it right,” he offered. He’ll know it now. The horse head on the Jordache logo will be everywhere.