Roger Federer‘s Wimbledon dominance was interrupted — for those watching on TV — not by his opponents but only by a few commercials, the most stirring of which featured Federer himself talking about the tournament’s history — and how the best way to measure it is with a Rolex. “It doesn’t just tell time, it tells history,” goes the tagline. Well, of all the amazing things about Federer’s unimpeded march to the 2017 Wimbledon crown, perhaps it was the time it took him that stands out the most. Federer became the first man since Bjorn Borg in 1976 to win the championship without dropping a set. So what did that mean for Federer as clock-puncher?
This is how Roger Federer spent his time (and with whom) at Wimbledon:
Dogolpov: 40 minutes
Lajović: 90 minutes
Zverev: 109 minutes
Dimitrov: 98 minutes
Raonic: 118 minutes
Berdych: 139 minutes
Čilić: 102 minutes (and that includes Cilic’s medical timeouts)
So all told Roger Federer spent 696 minutes in his seven matches — 11 and a half hours — to win Wimbledon. As Rolex will tell you, that’s both the time and the history.
Here’s Federer and Rolex from 2013: