Kim Kardashian West, like a good reality star should, is tying her new products in a savvy way to her own real life. Everything in her new SKIMS line seems to reveal a little secret trick to looking like Kim — and really nothing does this more than the new waist trainer. KKW is an hourglass figure woman, so the waist trainer makes perfect sense to her customers.
What does it do? KKW relies on a new bit of slang to describe the feeling, even though she says her language doesn’t quite measure up to the greatness of the feeling the waist trainer delivers. She says she has always turned to waist trainers when she wants “to feel really snatched.”
Kim explains that she has always given waist trainers to her friends who have had babies — another pop of real life personal action added to her magic marketing mix. It clearly trains a waist pretty well:
