Alice’s Table is a business that “empowers women to create a community that prioritizes living well, working hard and encouraging women to build business of their own.” It’s a business that teaches women how to teach the art of flower arranging and to host their own flower arranging events which include sipping cocktails. The entrepreneur behind Alice’s Table, Alice Rossiter from Bostno, Massachusetts, is pitching her business on Shark Tank (January 14). She’s seeking a $250,000 investment in exchange for 6.25 percent equity.
While Kevin O’Leary initially balks at the proposal, Alice’s Table is similar to the Wine & Design franchise business that O’Leary invested in last year. (You paint and drink wine and then bring your painting home.) It’s also similar to Tupperware parties. With the Alice’s Table business model there’s no overhead. Alice’s Table trains “Event Execs” who host the events in their homes. And supplies them with the goods (aprons, clippers, buckets, watering cans, etc.). On average, a 10-person Alice’s Table party brings in an average of $455. A 20-person party brings in an average of $910. You get the idea. The Event Exec takes home 70% commission on ticket sales before the cost of flowers (on average, supplies cost $22 per person, per event.) So how do you become an Alice’s Table Event Exec? All you need is $699 to launch your business, which Alice’s Table says can be made back in your first 2 or 3 events. New episodes of Shark Tank (Season 9) air Sundays at 9pm and 10pm on ABC. [Related: 27 Favorite Shark Tank Products ]
