Wonder how she’d do on Shark Tank? When Katia Apalategut saw her mother clenching her deceased father’s pillow, trying to savor the scent of her husband while it lasted–the sad scene triggered an idea. What if you could preserve that smell? The aroma of a beloved person exerts a subtle yet large effect on those near and dear. Until now, when a person died, her scent went with her. No more.
Scientists at the University of Le Havre say they have figured out a way to make Ms. Apalategut’s dream a reality. The NY Daily News reports that the science involves taking a person’s clothing and extracting the odor–“about a hundred molecules.” Then they can reconstruct the scent into a perfume. Names for the morbid potion haven’t yet been offered to the public. Drakkar Noir is taken, of course. Perhaps simply Morte de (fill in the blank)? It’s already customized, after all.