Time marches on and so must websites. As mobile devices increasingly dominate web traffic, Google is implementing a change on Tuesday–April 21–that could hit some old sites pretty hard. In a change announced last year, Google will begin highly favoring sites with mobile friendly design. If a site doesn’t meet the criteria, it could suffer plummeting search rankings.
Among the necessary characteristics of a mobile-friendly site is responsive design: images and text that automatically resize to fit the screen they’re being viewed on. Also important are good link spacing and avoiding software like Flash, which doesn’t work on mobile. To see if your site is mobile-friendly according to Google’s new rules, just enter one of your pages at this Google Mobile Friendly Test site. Good luck!
