If you’ve never contributed to a Kickstarter campaign because 1. You don’t get it (especially Zach Braff). 2. You don’t care about other people’s passions or 3. You’d rather throw money out your own window–you still may want to hear out the pitch for “Art Pimp, The Book.” The enterprising New York City publicist Adam Nelson is trying to raise $10k to publish a tell-all slash instruction manual based on his personal experience in the cutthroat world of PR. (He’s a co-founder of the WORKHOUSE agency, with clients like director Francis Ford Coppola, photographer David LaChapelle, and The Rolling Stones’ Ronnie Wood.) It’s a manifesto of sorts – for freelancers or entrepreneurs who never want to have a boss again and refuse to take no for an answer.
So what, you say? I’m not in PR and I have a steady job. Of course, you don’t have to contribute to Nelson’s project but his rewards might tempt you: $1 pledge = Nelson will shout out your name as he chases a small dog. $100 = he’ll make you a mix tape of songs that he danced to on prom night. $800 = send him a pair of shoes and he’ll walk a mile in them and send you a video of the experience. He’s also giving away some of his personal collectible swag and clout including one-of-a-kind Versace plates ($1,000) and a dinner invitation to New York’s private member club Soho House that includes a free PR consultation ($2,000).
