When you’re so good at something that you own the category, it’s sometimes hard to innovate. Not so for category-owning marshmallow treat Peeps — the company that makes those addictively delicious yellow chicks and pink bunnies you plop into your mouth each spring.
Sure, Peeps could cruise along counting on the never-ending bunny economy, but instead they’re cooking up something new to put in your Easter basket — cosmetics, in those bright cool Peeps colors. Instagram user Sylvia, “wife, mom, and nana to 9,” couldn’t resist, reporting she’s already “ordered a few eyeshadows and 1 lipstick.”
Peeps is working with ColourPop Cosmetics, which boasts it is “Award-winning & cruelty free beauty.”
