On Season 12 of Shark Tank, two entrepreneurs from Los Angeles (Khasha Touloei and Maynard Okereke) try to prove that they’re worth their salt as they pitch a healthy alternative to the seasoning staple (table salt). Under the brand name Jada Spices, they sell two vegan seasonings — Chicken Salt and Turmeric Salt in a variety of flavors — and a new plant-based “chicken product.”
During the Jada Spices pitch on Shark Tank, Maynard turns to billionaire Mark Cuban (who recently became a vegetarian) and asks, “Are you treating to eat healthier but your vegan chili recipe keeps turning out bland?” and suggests he throws some Chicken Salt on it.
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In the past year, Cuban has invested $180,000 in Coconut Girl paleo ice cream; $100,000 into Wanna Date vegan spreads made of dates; and $60,000 in The Mad Optimist vegan soap company.
On Shark Tank, Jada Spices seeks an investment of $250,000 in exchange for 20 percent equity.
Shark Tank airs Fridays at 8 pm on ABC.
