One thing you know how to do if you’re a Kardashian — or a Kardashian West — is to ignore the haters and the naysayers. But ignoring critics, of course, can be dangerous for an entrepreneur — what if all those people who “don’t get it” are right? Customers need to connect with your products.
Then again, Apple founder Steve Jobs famously said customers don’t know what they want until you give it to them. Following that tip, Kim Kardashian West just introduced her one-legged compression underwear, meant for those times when you’re wearing a dress with a very high slit up the thigh.
Sure it looks unusual (and intriguing) and yes, like most innovations, it’s baffling some fans — at least at first. “Like anyone would wear this,” writes one naysayer. A realist writes: “So only 1 leg will show the cellulite bumps.” Another KKW fan was confused: “What’s this? Can anyone explain it?”
But Kardashian West isn’t working her design on pure whimsy. She’s filling a need, according to another comment that explains the situation perfectly. The entrepreneur will definitely have a customer in the fan who wrote: “i LOVE THIS IDEA! i wore a slit dress to a wedding last week and had nothing to wear under so it resulted in me wearing some nike pros and rolling one side all the way up.”
For those who go slitless, there’s more traditional product:
