The Ta-Ta Towel is a terry cloth towel designed to dry women’s breasts. You read that right. It’s a piece of soft stretchable fabric worn around the neck like a halter top. The two hanging ends of the towel support the “ta-tas” with an elastic trim (you can tighten or loosen the towel with a drawstring at the back of the neck). The Ta-Ta Towel meant to be worn at the spa, gym, or just lounging around the house. The inventor of The Ta-a Towel, Erin Robertson of Los Angeles, says with pride, “I’m in the business of keeping boobs high and dry!”
On October 14, Robertson pitches The Ta-Ta Towel on Shark Tank. She’s not wearing one for the presentation but she does bring three well-endowed models to demonstrate. When the models disrobe and expose their Ta-Ta Towels, Mark Cuban says, “Daymond’s [John] going to be so upset he’s not here.” Robertson doesn’t blink an eye. She proceeds to tell the Sharks (Cuban, Barbara Corcoran, Kevin O’Leary, Lori Greiner, and Robert Herjavec) that she’s seeking an investment of $200,000 in exchange for 10 percent equity.
Most Ta-ta Towels retail for $45. The maternity Ta-ta Towels, which retail for $55, feature overlapping fabric panels for each breast, providing easy access for nursing and/or pumping.