Savy is a pricing tool designed with Millennials in mind. Here’s how it works: find an item (a dress, pair of shoes, etc.) online then name a price you’re willing to pay. When the product goes on sale and meets your desired price, you’ll receive a notification. The young entrepreneur behind Savy (sign up to use it here, as a business or consumer), Disha Shidham of Columbus, Ohio, who coded the widget herself, is pitching her business on Shark Tank on January 21. Disha won a contest in high school to pursue her entrepreneurial work. She was put in a group with four boys, but when she wanted to represent the group as CEO, she was voted down and told she was too small and soft-spoken. That lit a fire under Disha that fuels the success of Savy. The Sharks love this kind of drive.
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As Disha explains, “If a customer’s price is actually met, there’s about an 87 percent chance they will end up buying the product.” Savy is currently free to use. While any retailer can install the widget on their website, Disha is currently working with small businesses like Half United that use Shopify to sell their goods. What Disha wants to do next is offer a paid version of Savy that can handle a larger retailer’s needs. On Shark Tank, Disha has the good fortune of pitching Savy in front of tech billionaire Mark Cuban. For starters, he supports female coders. Secondly, he invested in the highly successful fashion e-commerce site Red Dress Boutique which could be a good fit for Savy. New episodes of Shark Tank (Season 9) air Sundays at 9pm and 10pm on ABC.