Rounderbum is a line of men’s underwear designed to give flat-bottomed dudes a boost on their bottom. Each pair of Rounderbum underwear (briefs and boxers) comes with padding to provide “more gluteal volume and definition.” The founder of Rounderbum, the dapper Jonathan Diersing, is pitching his business on Shark Tank on January 21. The bulk of Rounderbum business is in men’s retail (Diersing brings handsome male models into the Tank) but the company also offers Women’s Bum Shaping Panties.
Rounderbum’s women’s panties provides up to 2 inches of bum boost and without visible panty or pad lines. The company website claims “you will look and feel like you just spent $20k on a surgical butt lift instantly!” Rounderbum’s bum shaping panties for women retail for $35. It would have been interesting to see guest Shark Sara Blakely’s take on Rounderbum. Maybe Titin investor Daymond John will bite. New episodes of Shark Tank (Season 9) air Sundays at 9pm and 10pm on ABC. [Related: 27 Favorite Shark Tank Products]