Jason Sandberg and Taylor Gwizadon are the two enterpreneurs behind Liddup, a cooler with interior LED lighting to help nighttime partygoers find what they’re looking for in the dark. They pitched their business on Shark Tank in 2013 and made a deal with Kevin O’Leary who promised to negotiate a licensing deal with the largest cooler manufacturer in the world, Igloo. (Kevin offered $100k in exchange for a third of the licensing deal.)
Liddup did partner with Igloo to sell its Party Bar, a 125-quart lighted cooler that can hold up to 212 12-oz cans. Built-in bottle opener included, four AA batteries are not. Besides Amazon (see link above) Igloo also sells them on their website.
[Related: 27 Favorite ‘Shark Tank’ Products — New 2017 List]
