Ethics police have asked the Trump administration to discipline aide Kellyanne Conway for overtly pitching Ivanka Trump’s product line while ostensibly working for the White House. But ethical or not, Conway’s promotion got results for the First Daughter. Ivanka Trump’s fragrances are a bestseller on Amazon — ranking #1 and #2 — after the comments.
[LEFT: Ivanka Trump’s perfume ranking #1 and #2 at Amazon]
Conway’s controversial commercial plug occurred on Fox & Friends, where she said about Ivanka Trump’s fashion line: “I fully — I’m going to give a free commercial here. Go buy it today, everybody. You can find it online.” The impetus for Conway’s statement was Nordstrom and other stores dropping the Trump line. Their stated reason was underperformance, but the suspicion is that the retailers wanted to distance themselves from Trump’s rancorous political rhetoric to keep customers. Brands like Under Armour and L.L.Bean have had difficulty navigating Trump’s presidency so far. Conway, who ran Trump’s presidential campaign, once again proves she can sell anything. In the Women’s Eau de Parfum category at Amazon, Ivanka Trump now has two products ahead of Jennifer Lopez and Estee Lauder.
