Two-time NBA MVP Steph Curry had a funny and candid response when Under Armour CEO Kevin Plank called Donald Trump an “asset” to the country. Curry agreed, he said, but only if you removed the “et” from the word. Under Armour has sought to be the hippest name in sports and urban lifestyle apparel, but Plank’s Trump praise makes that goal “nearly impossible” according to Wall Street investment analyst Sam Poser, with the Susquehanna Financial Group. Even before the Plank problem, Poser said Under Armour lacked the cool factor it needed to really compete against the likes of Nike. Now after Trump, kaboom goes Under Armour’s cool deficit. Misty Copeland, Dwayne The Rock Johnson and other Under Armour endorsers joined Curry in hammering Plank on his comments.
“At this point we don’t believe Under Armour is in danger of losing Steph Curry” but “it simply cannot be good for business if the face of Under Armour spoke out so pointedly against the CEO’s comments,” Poser said, as reported by Bloomberg.