When Donald Trump talks about how he can affect the ratings with his fame and a single tweet, this isn’t what he has in mind. When Trump used Twitter this week to attack civil rights hero and congressman John Lewis, the effect was not what Trump intended. Trump’s timing wasn’t sharp either: John Lewis marched in Selma with Dr. Martin Luther King, Jr. in 1965, a courageous and dangerous act that made him a civil rights icon, and today is Martin Luther King day.
While it’s impossible to calculate how Trump’s denigration of Lewis played with Trump supporters, among readers the Trump-Lewis skirmish rocketed Lewis onto the bestseller lists. Lewis’ graphic novel trilogy about his experience in Selma, titled simply March, rose to #1 on the Amazon bestseller list. Lewis’ memoir Walking with the Wind: A Memoir of the Movement now follows March as the #2 bestseller.