You can’t miss Wetzel’s Pretzels at the mall. Even if you can’t see the stand, the buttery baking aroma lofts around corners and triggers your taste buds. Apps, of course, are the new retail outlets. But your iPhone doesn’t yet deliver scents, so what’s an olfactory expert like Wetzel’s Pretzels to do? What it has tried to do with its new app is deliver everything but the aroma — and a really big bonus in terms of loyalty.
So set your Wetzel’s alarm. You’ll be able to mobile pay at the stand while earning loyalty points that’ll give you free pretzels as you go. The Wetzel’s program is more generous than most rewards programs too: you get a free pretzel after buying just six. (Many food rewards programs still work on the buy ten get one free deal.) The app also allows you to easily send six Wetzels Pretzels to a friend, who won’t mind that you get to eat one free as a reward for your generosity.
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