Bernie Sanders is a single-issue candidate without apologies. Sanders believes the central issue of his presidential campaign — income inequality — is such a pervasive problem it infects every other issue out there, from terrorism to health care. If America doesn’t revivify its middle class, Sanders says, no amount of politics will save the American democracy. It’s proving to be a popular and durable message — Sanders now leads presumptive front-runner Hillary Clinton in some significant polls heading into early primary voting.
This week, Sanders received a perfect campaign gift from an unlikely contributor: Ferrari is going to start building more cars. Sanders couldn’t ask for a better metaphor if he hired Aaron Sorkin. Sanders’ entire campaign is designed to reclaim a derelict capitalist system by shaking down the 1% of people at the top of the income bracket who make the lion’s share of the money. You know — Ferrari buyers. Ferrari CEO Sergio Marchionne — ironically under pressure from Wall Street — told listeners at the Auto Show in Detroit this week that Ferrari will no longer cap production at 7,000 Ferrari vehicles annually. The company may make as many as 9,000 Ferraris in 2019, by which time US buyers are expected to account for 35% of all Ferrari sales. But not, of course, if Bernie Sanders can stop it.