Amazon Slashes Fire TV 15% to $84.99

On January 2, Amazon’s highly praised Fire TV was $99.99. Three days later it was $84.99. As one somewhat disappointed earlier buyer wrote: “should be here on the 8th. I wish I would have known it would drop in price.” (The price won’t drop every three days, but we get his point.) What would that user have done with his savings? Given it to Amazon anyway, in the form of a bigger micro SD card. Amazon can’t lose, it seems. Apple TV is currently priced from $149, making Fire TV a very attractive option for those still just entering this on demand world.

As a discovery platform, Amazon Fire TV gives access to seemingly endless content. But it’s the Alexa voice navigation that users seem to appreciate most. (Even if it favors Amazon content.) In one very solid review, the voice control is nicely described this way: “You can say ‘Alexa, show me comedic movies.’ It will take you to a list of comedies. You can access anything on the box, such as games and apps, but it is also a virtual search engine. You can ask, ‘What is the overnight weather forecast for San Diego, CA?’ It will both tell you and show you on the screen.” Plus this Fire TV sets you free of Kindle restrictions. Just save your media to the Amazon Cloud, and project from there.

[Here is the Amazon Fire TV link, with more than 3,000 customer reviews.]