MTV will air two 15-second clips addressing the civil rights protests in Ferguson, Missouri during the commercial time of its Video Music Awards presentation, to air August 24. One video features a quote from author James Baldwin (Go Tell It On The Mountain): “Not everything that is faced can be changed; but nothing can be changed until it is faced.”
MTV president Stephen Friedman wrote to The Hollywood Reporter: “It’s a call to action to our audience that we have to confront our own bias head-on before we can truly create change. The ongoing message for our audience is not to be color blind, but to be color brave.”
