Noam Krasniansky is the charismatic founder of Bambooee, the reuseable paper towel product made from real, super absorbent bamboo. He and his wife Irene pitched Bambooee on Shark Tank in 2014 and landed a deal with Queen of QVC Lori Greiner ($200,000 for 10 percent). Greiner follows up with the Krasnianskys on Beyond the Tank, where she will help “As Seen on TV’ salesman Noam to prepare for his appearance on QVC. (Greiner suggests he bring it down a notch on QVC.)
Based on the QVC on-air demonstration, Noam took Greiner’s advice. But he still made sure to have fun. With cameras rolling, in order demonstrate how absorbent one sheet of Bambooee is, Noam held a wet sheet over Greiner’s head (it didn’t drip) and then played tug-of-war with Lori (it didn’t rip). Bambooee is available on QVC, in several retail stores and on Amazon. Beyond the Tank airs Tuesdays at 10pm on ABC.