On Sunday it'll be just a little more expensive to get your Disney on. The Walt Disney Company will push beyond double digit pricing at Disney World in Florida, raising the one day ticket price to $105 from $99 per person--for visitors age 10 and above. Admission to California's Disneyland will rise to $99, up from $96. Admission for kids 3 to 9 will also cost more--$99 at Disney World, $93 at Disneyland.
Disney customarily raises prices annually. But one big reason for this price hike is to encourage the purchase of multiple day and annual passes, which offer a discount on the per day cost in exchange for a multi-day commitment by customers. Entertainment businesses are increasingly motivated by return visitors and time spent in their environments (from apps to theme parks)--the longer you stay the more branded content Disney can deliver and the greater the point-of-purchase revenue opportunities. Last quarter Disney announced its theme park revenue was up 9 percent to $3.9 billion with more people than ever visiting each of its parks.
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