On Season 13 of Shark Tank, two entrepreneurs from Atlanta, Georgia, Myisha and Alicia, pitch their clean line of beauty products specially formulated for melanin-rich skin, Range Beauty. The cosmetics company is promoted as providing “21 Shades Forgotten by the Cosmetics Industry.” And its clean ingredients (botanicals) won’t inflame eczema and acne-prone skin.
Myisha and Alicia have the good fortune of presenting in front of three female Sharks: Barbara Corcoran, Lori Greiner, and guest Shark Emma Grede, CEO of Khloe Kardashian’s clothing company Good American and founding partner of Kim Kardashian’s bodyshaping/lingerie company SKIMS.
[Related: 27 Favorite ‘Shark Tank’ Products at Amazon — New List]
Just last year, Corcoran invested $250,000 in Luna Magic, a cosmetics line of eyeshadow, makeup, lipsticks, lashes, and hair clips “inspired by the rich cultures and music of the Caribbean & Latin America.”
However, it is billionaire Shark Mark Cuban who might have the greatest success in launching a sensitive skin brand. In 2014, he invested $100,000 in Simple Sugars, a line of natural-scrubs for sensitive skin. MSNBC reported in 2018 that Simple Sugars had grossed more than $30 million.
Shark Tank airs Fridays at 8 pm on ABC. [BONUS: Stream any ABC show through the ABC GO Digital App found here. Download is FREE.]