On the Season 11 premiere of Shark Tank, two entrepreneurs from New York City — Syed Naqvi and Sarah Paiji Yoo — pitched their eco-friendly cleaning supply company Blueland. They sell cleaning and personal care products (hand soap, dishwasher tablets, etc.) in refillable bottles to help reduce single-use plastic waste. [Related: 27 Favorite ‘Shark Tank’ Products at Amazon]
Blueland went into the Tank seeking an investment of $270,000 in exchange for 2 percent equity. They turned down an initial $1 million offer (for 25 percent) from guest Shark Daniel Lubetzky (founder of KIND Snacks) and Lori Greiner and instead accepted Kevin “Mr. Wonderful” O’Leary’s offer of $270k for 3 percent and a $0.50 royalty until he makes his money back.
This Shark Tank episode originally aired in September 2019. In February 2020, Blueland released the hilarious commercial above featuring O’Leary. They convinced “Mr. Wonderful” to clean a toilet on TV!
Shark Tank airs Fridays at 8 pm on ABC.