Entrepreneur John Sorial of Alexandria, Virginia pitched his frozen food brand TaDah! on the Season 11 premiere of Shark Tank. TaDah! delivers falafel street wraps and does social good (it donates 20 percent of profits to non-profit organizations).
Sorial went into the Tank seeking an investment of $300,000 in exchange for 10 percent equity.
He turned down Mark Cuban‘s offer ($300,000 for 20% and a $500,000 line of credit) and instead accepted the offer of guest Shark Daniel Lubetzky, founder of KIND Snacks — $500,000 for 25 percent. [Related: 27 Favorite ‘Shark Tank’ Products at Amazon]
Since the Shark Tank episode first aired in September 2019, TaDah! has carved out shelf space in the frozen aisle of a number of grocery stores including Harris Teeter and Lowes Foods.
Shark Tank airs Fridays at 8 pm on ABC.