Maybe nobody has a found a tagline that suits them better than NBA superstar Russell Westbrook‘s — his WhyNot? perfectly expresses his exuberance on the court and his passion for life off the hardwood too. A fashion icon, a philanthropist, an otherworldly basketball talent, Westbrook’s icon status transcends mere basketball — though he never forgets that basketball is his great enabler.
To that end, Westbrook never takes a play off and never mails it in. If Westbrook wants to be all the things he imagines — and an inspiration to young people everywhere — he understands he must honor his talent and wring the most from it. To watch him play is to know this fact. Luckily for Westbrook, it’s obvious he loves the game and so he could hardly play another way.
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And what basketball has enabled Westbrook to do is astounding. Westbrook constantly breaks down borders, boundaries and perceptions as if they are outmatched NBA defenders. There may be no greater example of his international renown and influence than his appearance on the cover of GQ Middle East. Westbrook’s cover and feature show the man in all his fashion glory, exuding the WhyNot? attitude.
The cover boasts a terrific Pink and Red colorway, as Nike might say. Westbrook is photographed in myriad designer goods, and looks especially great in all pink and red (see below). To see this ultimate symbol of masculinity pose in all pink and red with a pink and red logo for a Middle East magazine published in places where tolerance is sometimes sub-optimal — it’s a statement Westbrook is glad to make. He doesn’t use the word pride accidentally, that’s for sure.
Westbrook tweeted that he was proud to be on the cover.” Pride is a necessary ingredient if you’re making a big stew of WhyNot? Here are some of the brands Westbrook poses in:
Louis Vuitton
Zara
Amiri
Alexander Wang
Acne Studios
Pierre Hardy
Overcoat
Bottega Veneta
Honor The Gift
1017 ALYX 9SM
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Proud to be on the cover @GQMiddleEast! https://t.co/c4M1QcjTQv #whynot 🏁💙🏁 pic.twitter.com/K27QLq8Z4y
— Russell Westbrook (@russwest44) April 5, 2019