Lug Bug is a product that makes carrying a child’s car seat easier. It’s an adjustable plastic handle that attaches to the handle of a car seat which eases tension on the wrist, forearm and shoulder. The inventor behind Lug Bug is Nathan Day of Gilbert, Arizona, a dad of three who dislocated his shoulder while lugging around his infant daughter in her car seat. He’s pitching his business on Shark Tank (October 14) and is seeking an investment of $300,000 in exchange for 10 percent equity. Before the Sharks get a chance to ask about the financials, Day asks Robert Herjavec, new dad of twins, to help him demonstrate how easy and comfortable Lug Bug is to use.
Day goes a step further and surprises everyone when he calls out Herjavec’s wife Kym Johnson (Herjavec’s former professional dance partner on Dancing with the Stars) and their twin babies, Hudson and Haven. After giving his wife a kiss, Herjavec takes Hudson out of his car seat and brings him back to his chair. Now how on earth is Herjavec going to pay attention to Day with his newborn son on his lap? Lug Bug is available in eight different colors for $39.99, and is expected to deliver in November 2018. New episodes of Shark Tank (Season 10) air Sundays at 9 pm on ABC.