On The Profit, Marcus Lemonis travels to Waynesboro, Pennsylvania to check out Zoe’s Chocolate Co, a family-owned business run by three siblings, Zoe, Pantelis and Petros Tsoukatos, which was started by their chocolatier father George. Inspired by their family’s Greek roots, Zoe’s Chocolate uses Mediterranean flavors including Baklava and Sesame Tahini Crunch.
On The Profit, Zoe tells Lemonis they had to take out a line of credit. After ten years of running the business (since 2007), Zoe’s Chocolate is about $170,000 in debt. Zoe knows the business has been declining over the past couple of years but she says, “I can’t figure out why.” Lemonis loves the product and he knows his chocolate, “I literally eat chocolate every day,” he says and “I’ve never had any chocolate like it [Zoe’s].” It was a little bumpy at times (when isn’t it on The Profit?) but Lemonis was able to help the Tsoukatos family. Zoe’s Chocolates is available online: a 4-piece box of Zoe’s Chocolate sells for $8; a 9-piece is $16; a 16-piece $30; a 24-piece $40; and a 32-piece is $52. The Profit airs Tuesdays at 10pm on CNBC.
