Selena Gomez will be the face of the fashion brand Coach. She will appear in Coach’s ad campaigns beginning in Fall 2017, will help the Coach Foundation in its work with the not-for-profit organization Step Up, and she will design a piece for fall with Stuart Vevers, executive creative director at Coach.
In the Coach press release Gomez said she loves “the clothes and accessories designed by Stuart Vevers.” In an interview with the New York Times, Vevers said of the partnership: “I came at this because I was inspired and excited by the idea of working with a woman I felt I could really identify with at the end of the day.” He added: “Selena possesses that ease and that romantic charm and that cool confident attitude — that’s what I’m excited about. At the end of the day, the numbers are not my focus.”
