Greg Scott, the CEO of women’s retailer New York & Company, is going undercover on Undercover Boss. Like all CEOs on the show, Scott hopes to learn what’s working and what’s not working on the ground. Scott has been CEO of New York & Co. since 2010 and has since increased online sales to $200 million. Scott believes partnerships with celebrities have helped sales and the company’s brand. Two of their most popular celeb partners are actress Eva Mendes and actress/singer Jennifer Hudson (Dreamgirls, Sex & The City, The Color Purple: The Musical).
Jennifer Hudson sells her Soho Jeans via New York & Company. They come in a variety of sexy cuts including legging, boyfriend, skinny, bootcut, curvy bootcut, and flare. The most expensive pair of Soho Jeans — the Lace-Up Curvy Legging in Soft Rock Grey Wash (see below) — sells for $79.95 on New York & Company’s website. where New York & Co. is currently running a “buy one, get one free” deal. The jeans are available in sizes 0 to 20 and in tall and petite. Undercover Boss airs Wednesdays at 8pm on CBS.
Jennifer Hudson’s Soho Jeans, Lace-Up Curvy Legging in Soft Rock Grey Wash, NYandCompany.com
